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		<title>The Importance of Using High Quality Images on Your Website</title>
		<link>https://onebasemedia.co.uk/the-importance-of-using-high-quality-images-on-your-website/</link>
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		<dc:creator><![CDATA[obm]]></dc:creator>
		<pubDate>Fri, 26 May 2017 14:39:38 +0000</pubDate>
				<category><![CDATA[Photography]]></category>
		<guid isPermaLink="false">https://onebasemedia.co.uk/?p=3130</guid>

					<description><![CDATA[Everyone knows that images make everything better and easier to read, why? Well because users like to see something visual over a massive block of text, because they relate better to an image compared to a paragraph of words. And this is true for any type of reading material, and there is no exception for [&#8230;]]]></description>
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			<style>/*! elementor - v3.22.0 - 26-06-2024 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style>				<p>Everyone knows that images make everything better and easier to read, why? Well because users like to see something visual over a massive block of text, because they relate better to an image compared to a paragraph of words.</p>
<p>And this is true for any type of reading material, and there is no exception for websites. Continue reading to understand why the team here at One Base Media use high quality images and why we think you should too.</p>
<h2>High Quality Images Make the Content More Interesting.</h2>
<p>Firstly, images will always make content more interesting, and the reason for this is you are able to tell a story and connect with users through imagery.</p>
<p>They have the power to enhance what the reading material is, this includes;</p>
<ul>
<li>Magazines</li>
<li>Books</li>
<li>Newspapers</li>
<li>Websites</li>
</ul>
<p>It also will help the user to remember the content, as they can match the image to the content they were just reading, making the trip to the site memorable.</p>
<h2>High Quality Images Enhance Your SEO.</h2>
<p>With the growing popularity of using search engines, like Google, to find images online has meant it’s been a necessity to have the addition of images on a website.</p>
<p>By adding relevant and high quality images to your website will increase your connection with organic ranking for your website and will increase your online visibility.</p>
<p>Now that you know all this you must want to add high quality images to your website, right? Well there are some factors you need to consider when doing so, and these are;</p>
<ul>
<li>Images should link to the content on your site.</li>
<li>Write and include alt text descriptions and image title tags.</li>
<li>Including some images are always better than no images at all.</li>
</ul>
<h2>High Quality Images Helps Make Texts Clearer.</h2>
<p>There are times users will be reading content on a website but they are clueless to what the content is about, and as you can imagine this is frustrating and time consuming.</p>
<p>High quality images help eliminate that confusion and make what the user is reading easier to understand.</p>
<h2>High Quality Images Help Sell Your Product.</h2>
<p>High quality images tell a story of your services and help create trust between your business and your clients. Which help you with working towards your end goal of converting a potential lead into a paying customer.</p>
<p>The better quality the image is, the more likely customers will highly rate your products/services, which will have a big impact on their influence to buy. Leveraging an <a href="https://picsart.com/ai-image-enhancer/">image enhancer tool</a> can significantly boost image quality, making your products look their best. So, the higher the quality, the better chance to convert.<br></p>
<p>Not only this but, higher quality images are best suited for several reasons, which are as followed;</p>
<ul>
<li>They fit into modern web design.</li>
<li>They boost the promotion of your brand.</li>
<li>They bring continuity to your social media platforms.</li>
</ul>
<h2>High Quality Images Result in More Social Media Visibility.</h2>
<p>When you want your business to be seen, social media is a great way to help boost that visibility. So, be sure to have a few social media platforms that you can promote your business’s website, services, products, etc.</p>
<p>Furthermore, high quality images have the most potential for being shared, liked and commented on by visitors. Additionally, incorporating <a href="https://instaheadshots.com/">AI headshots</a> into your social media profiles can add a personalized touch, increasing engagement and visibility Therefore, be sure that what you are uploading is of the highest quality as that will help boost your business further on social media platforms.</p>
<p>Some social media platforms you can consider are;</p>
<ul>
<li>Facebook</li>
<li>Twitter</li>
<li>Pinterest</li>
<li>LinkedIn</li>
<li>Instagram</li>
</ul>
<h2>High Quality Images Help to Convert Leads.</h2>
<p>So, as we know sites containing high quality images in addition to their relevant and unique content will get more views than those that are just text based.</p>
<p>Basically, high quality photography supplies you with more visits by increasing the quality of your user engagement.</p>
<p>Therefore because of this, users are more likely to spend longer on your website meaning you have a longer period to sell your products/services through both content and images.</p>
<p>Images help you to tell a story of your business and the services you offer, by providing easy to scan information. By utilising this form of visual communication, you will build credibility and recognition for your brand.</p>
<p>High quality images will help convert your leads by;</p>
<ul>
<li>Increasing user engagement</li>
<li>Decreasing bounce rate</li>
<li>Forming a link between your customers and your company</li>
<li>Earning more views to your site</li>
</ul>
<h2>What You Should do Next if You Need High Quality Images for Your Website.</h2>
<p>So, if you haven’t got high quality images for your site already you’re probably thinking what do you do now?</p>
<p>Well, you go out and either find some good high resolution images on free stock websites like 123RF, Pexels, etc. although stock images are not always best, this is because users like to see real life images of what your business does.</p>
<p>Or, you could hire a photographer to take some professional high quality images of your business, products or services to put up on your website to make the content clearer and please users.</p>						</div>
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<p>Speak to one of our experts today on <a href="tel:01702 668207">01702 668207</a> or send us a message. </p></p></div></div>		</div>
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		<title>The Evolution of Photography</title>
		<link>https://onebasemedia.co.uk/the-evolution-of-photography/</link>
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		<dc:creator><![CDATA[obm]]></dc:creator>
		<pubDate>Thu, 16 Mar 2017 10:14:28 +0000</pubDate>
				<category><![CDATA[Photography]]></category>
		<guid isPermaLink="false">http://obmproof.co.uk/obm-contact/blog/?p=3444</guid>

					<description><![CDATA[Over the years photography has come a long way and has changed and evolved dramatically, even though it has a relatively short history. In almost 200 years, the camera has developed from a plain box that use to take blurry photos to the high tech DSLR’s and smartphones we use today. Its evolution is fascinating, [&#8230;]]]></description>
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							Over the years photography has come a long way and has changed and evolved dramatically, even though it has a relatively short history.

In almost 200 years, the camera has developed from a plain box that use to take blurry photos to the high tech DSLR’s and smartphones we use today.

Its evolution is fascinating, and we could go into so much detail on every little aspect that has changed and progressed in its time, however let’s just look at the main highlights and major developments of this spectacular art form.
<h2>The Very First Cameras.</h2>
So, the basic concept of photography has been around since the 5th century. But it wasn’t until an Iraqi scientist developed a device called the camera obscura in the 11th century that the art was born properly.

However, it didn’t record images, it just simply projected them onto a different surface.
The images were also upside down and could be traced to create accurate drawings of real objects, like buildings, tress, etc.

The very first camera obscura used a pinhole in a tent to project an image from outside the tent, it wasn’t until the 17th century that it became small enough to be portable.

Basic lenses to focus the light were also introduced around this time.
<h2>Dawn of the Photograph.</h2>
In 1826 the first photograph was taken by Joseph Nicephore Niepce, the photograph is called a heliograph to be exact.

It is believed to be the oldest surviving photograph from a window of his estate located in Le Gras. It is said that it took anywhere between eight hours and several days and the piece of work remained in Joe’s camera obscura.

Shortly afterwards he partnered with an artist named Louis Daguerre and investigated into refining the process.

The process was refined and was named the daguerreotype and the instructions were then published as a gift to the world on August 19th, 1839.
<h2>Cameras for Everyone.</h2>
Photography was only for professionals and the very rich, that was until George Eastman started a company called Kodak in the 1880’s.

He created a flexible roll film that did not require the constant changing of solid plates. Which allowed him to develop a box camera that held 100 film exposures.

The camera developed had a single lens with no focusing adjustments. The user of the camera would take pictures and then send them back to the factory for the film to be developed and prints were then made.

This was the first ever camera that was inexpensive enough for the average normal person to afford.

The film was still large compared to today’s 35mm film. It took until the last 1940’s for 35mm film to become cheap enough for most people to afford.
<h2>The War.</h2>
Henri-Cartier Bresson and other photographers began to use small 35mm camera to capture images of life as it occurred rather than staging them, that was around the 1930’s.

When World War II started in 1939 many photojournalists adopted this style, and the style of capturing decisive moments shaped the face of photography forever.
<h2>Instant Images.</h2>
At the same time as 35mm cameras were starting to become popular, Polaroid introduced the Model 95.

Which used a secret chemical process to develop film inside the camera in less than a minute. This new camera was fairly expensive but the novelty of instant images caught public attention.

By the time the mid 1960’s came Polaroid had many models in the market, with the price dropping as well meant that even more people could afford it.

Furthermore, in 2008 Polaroid stopped making the famous instant film. Many groups have tried to revive instant film with limited success.

And still in 2016 it remained hard for people to replicate the quality that was a Polaroid.
<h2>Image Control.</h2>
The French introduced the permanent image, while the Japanese brought easy control of images to the photographer.

1950’s saw Asahi (which later became Pentax) introduce the Asahiflex and Nikon introduce the Nikon F camera.

Both of these cameras were SLR-types and the Nikon F allowed for interchangeable lenses and other accessories, which was very new to people at that time.

For 30 years after that SLR-style cameras remained the camera of choice for most people and many improvements were introduced to both the cameras the film itself.
<h2>Smart Cameras.</h2>
In the late 70’s and early 80’s compact cameras were introduced that were capable of making image control decisions on their own.

These cameras were labelled “point and shoot”, they calculated shutter speed, aperture and focus, which meant photographers were able to concentrate on other things like composition.

The compact camera became immensely popular with the causal photographers. And professionals and amateurs continued to prefer to make their own adjustments and enjoyed the image control of SLR cameras.
<h2>The Digital Age.</h2>
The 1980’s and 1990’s saw numerous manufacturers worked on camera that stored images electronically, and the first of these were point-and-shoot cameras that used digital media instead of film.

By 1991 Kodak produced the first digital camera, advanced enough for professionals to use successfully. With other manufacturers following quickly and today Canon, Nikon, Pentax and others offer advanced digital SLR (DSLR) cameras.

Even the most basic point and shoot cameras now take a higher quality image than the first Niepce’s pewter plate, and even smartphones can shoot a high quality printed photograph.

<img decoding="async" src="https://onebasemedia.co.uk/wp-content/uploads/2020/10/Photography-infographic-scaled.jpg" alt="Photography infographic" width="100%" class="alignnone size-full wp-image-5432" />

If you are looking to become a photographer here on some tips on <a href="https://www.ncchomelearning.co.uk/how-to-become-professional-photographer" target="_blank" rel="noopener noreferrer">how to become a professional photographer</a>.
<ul>
 	<li>Choose Focus (what are you going to focus on? Portrait, commercial, aerial or fine art)</li>
 	<li>Do a internship</li>
 	<li>Take exams for certificates</li>
 	<li>Get a entry level job</li>
 	<li>Return to school for education or advanced degree</li>
 	<li>Do a bachelor degree</li>
</ul>

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