Logo Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

6 Tips for Building a Powerful Brand

obm — Wed, 28 Jun 2017 13:47:36 +0000

Branding helps people remember your business. So, without building a brand your business will not be remembered and you will therefore not do as well as other businesses. Branding is one of the most difficult aspects of marketing, however it is also one that many businesses brush off as simple or natural. But there’s nothing natural about building a powerful brand. It requires a lot of thought, hard work and creativity to produce branding that will get you noticed and remembered. So here are six tips for building a powerful brand for your business;

Understand What You Want Your Business to Be.

Not every business will be as big as Apple or Nike but you shouldn’t let that put you off because sometimes is better to be well known with a small crowd of passionate users. So, the first step is knowing what you want your business to be so you should be asking yourself; who is your audience? You can then design your brand appeal based around your audience, as you want your brand identity to appeal to them the most.

It’s Not Just About Your Logo.

Businesses think that your logo will do all the work for you, however this isn’t a very wise move for any business. Your logo can not do all the talking, a lot of effort needs to go into making your brand stand out, it’s important that you think about every aspect of your branding, this includes the little things like the font type you choose to use. Making the investment into brand development for all aspects will be essential for your business, you may have a good logo but a bad business, so investing in brand development is essentially your brand personality. Once you’ve realised that your logo isn’t where your branding ends you should spread the branding throughout each area of the business; communications, customer service and leadership.

Always Be Consistent.

Consistency is key to developing a powerful brand, just a single moment on inconsistency can damage years of effort. Whether you are a large business or a small business it is essential for you to stay consistent with your branding. So, before you go ahead with marketing or releasing new products/services you should always think about how it will affect your brand.

Start Branding Early.

As soon as you have decided on the direction your business is going to go in, don’t delay with butting together all your branding ideas. Start the branding process for your business the moment you have an idea of what your business direction is. You want your brand to be out in the open quickly for people to see. Branding is how you will get people to remember your business, so starting early will give you the advantage your business needs. You want your brand to align with your business’s vision, mission, goals and values.

Make Sure Your Branding Projects the Image You Want Your Business to Have.

Your branding is the first thing people will recognise, and from there they will have an image in their heads that they associate with your business. So be sure your branding portrays the image you want it to. Having branding that isn’t relevant to your business will not only confuse people but will also make them wonder whether your business is the right business for them.

Update Your Branding (When Needed), But Try Not to Overhaul It.

Updating your brand is important as things change over the years, your audience will become interested in updated products/services. Therefore, think about updating your branding when its needed to follow the patterns your audience is. Small changes are good, they help re-fresh the business and bring the business back up to speed with any current trends or interests from your audience. But be sure not to completely overhaul the branding as this will decrease your brand credibility that you’ve spent a lot of time building.

send us a message

9 Logo Design Trends for 2019

obm — Wed, 31 May 2017 13:47:01 +0000

A logo is one of the most important aspects of a business it provides brand identity. It will be one of the first things that user will associate with your business. Therefore, you want to be sure it’s memorable and unique to your brand and business, so sitting down and having a real discussion over what you want your logo to look like is important. So, here are some logo design trends for 2017 that will help you through that discussion to make the right choice.

Form Simplification.

Logo and branding trends are indicating it’s time to make room for cleanliness, it may have started with branding but simplification is now showing in trends for logo’s in 2017. Take for example the minimal and spacious branding for The Athens Recorder or Labor’s neatly organised logo or packaging. These simple designs are making a huge appearance in logo design trends, so if you’re looking at have a logo designed for your business, you should seriously start considering a simple, neat, organised and minimal design.

Handrawn, Handwritten or Handmade.

This trend will help connect your brand with the customer on a personal level. Although it is a little tougher to translate the handmade design to the digital version, but now with the evolution of scanners, light pend and vector tracing these problems are now in the past. The handwritten, handrawn or handmade style delivers a personal touch, authenticity and warmth to users. Which means they are more likely to remember your business. It is also important to focus on the typography in this style, as bespoke fonts are valuable assets to the design industry.

Cropping.

Cropping is on the way in 2017 to embrace the idea of subtraction and its coming back in a big way. The idea is about how little you can show but still communicate the message to users. And the answer is less than you thought! For example; design agency Casa Rex used the crop tool to create a signature look for lifestyle and culture brand Risca Faca, they cropped the Punk logo so it looked like it extended off the page.

Negative Space.

This style logo has started to emerge in the recent years, however it seems to be making a stronger appearance in 2017. Negative space logo designing is very popular on social media sites and many big brands, it also boosts user engagement. This trend draws your attention into the mail aspect of the logo and it makes it easier for users to recognise the branding and therefore remember the business.

Photographic Textures.

Something that is very new to the trends of logo design for 2017 is the use of abstract photographic textures. It is a quick way to add personality to your brand, which will then influence your business, as users like to see personality. For example, Franklyn’s logotype for the Cherchez la Femme exhibition we can see photographic hints of grass, flowers and smoke. All of which make a unique abstract image for the logo.

Vintage – “Old is Gold”.

The vintage style trend is becoming increasingly popular for 2017 and will be seeing a whole new face for 2017 as well. This style design also conveys a sense of royalty, trust and authenticity; however, they may not be as sleek as other styles, they certainly excel at their job when it comes to grab the customers attention towards the brand.

Geometry.

Although geometry has probably been trending since before you were born, that doesn’t mean that we can’t talk about the way designers are pushing that envelope today. Geometry has becoming increasingly popular in 2017 for designers, as you are now able to put a new spin on designs making it personalised and unique to your business. Personalisation and uniqueness boast a positive outlook for users, as it shows you take your business seriously and want to excel in every way possible.

The Moving Parts – The GIF’s.

The GIF logo or moving logo has become very popular in 2017 for logo designs. It’s becoming increasingly popular as it allows the business to create different logo looks for different uses. An example of this is Chaology’s logo. You shouldn’t be afraid to start this trend for your logo design in 2017 as you will probably find it will have a better impact on your brand than a regular logo design.

Mono Lines or Line Art.

2017 will be experiencing line art in logo designs. These are simple designs with a single line which is often accompanied by a graphic art. Line art logo design has recently been loved by businesses for simple and laid-back design. The style will include a line with unchanging thickness and continues to flow through, which when looked at closely gives a clear and cleaner look to your logo design. It creates a clear distinction between the generic coloured logo and mono lines. Overall there are many trends to consider before making the final decision on your logo design! You want your logo to look professional but to also portray your business’s brand and style in a way that users will remember. You want users to associate your logo and branding with the business.

send us a message

What Makes A Great Logo

obm — Sat, 23 Jul 2016 08:59:40 +0000

Having a good logo is very important if you want to stand out in front of your audience, there’s no denying about that. A logo can tell a lot about any business, so it has to be meaningful and it also needs to send a message if you want it to be successful. With that in mind, you do have to wonder what makes a great logo and how can you differentiate a great logo from a good one!

Simplicity

A great logo is simple. You don’t to be overly complicated, instead you have to take your time and do all in your power in order to achieve success. Granted, it will not be easy to do something simple right from the start. Take your time and remember that simplicity is the key if you do want to achieve success in the long run.

Originality

Obviously you just can’ copy another logo, change a few bits and call it a day. What makes your logo memorable is its distinction. Make it as unique and as different as you can. Try to incorporate ideas of your own and make it one of a kind for the best results.

Think about the future

It’s amazing to have a versatile and scalable logo that you can change for special occasions. It’s a great thing to have and one that will stand out quite a bit if you take this approach. Obviously, it’s always a good idea to leave some room for extra changes in the future, because you never know how you might want to change it in the long run.

Appropriate

The logo has to be appropriate for your industry and business. A random logo won’t work all the time, even if there are some situations when it was successful. Try to make it meaningful but don’t be too obvious, as this will make you fall in the wrong pit.

Target the audience at all times

Remember that your logo has to connect with the audience. That’s your main focus and nothing else. The customer has priority here so create the logo with your customer in mind. Granted it will not be an easy thing to do but if you do it the right way the results will be very well worth it.

Aim for longevity

While it can be a good idea to create a logo with trends in mind, the reality is that longevity has to be the main focus. Sure, a good logo always has to be in line with the trends if possible but it’s the longevity of the logo that will make it stand out.

These are all the things that make a logo great. You have to keep in mind the fact that a great logo will always stand out and you do want to have an impactful entrance in front of the audience. Keep these ideas in mind and you won’t have a problem creating the right logo for your business.