The Importance of Using High Quality Images on Your Website

importance-of-using-high-quality-images-for-your-website

Everyone knows that images make everything better and easier to read, why? Well because users like to see something visual over a massive block of text, because they relate better to an image compared to a paragraph of words.

And this is true for any type of reading material, and there is no exception for websites. Continue reading to understand why the team here at One Base Media use high quality images and why we think you should too.

High Quality Images Make the Content More Interesting.

Firstly, images will always make content more interesting, and the reason for this is you are able to tell a story and connect with users through imagery.

They have the power to enhance what the reading material is, this includes;

  • Magazines
  • Books
  • Newspapers
  • Websites

It also will help the user to remember the content, as they can match the image to the content they were just reading, making the trip to the site memorable.

High Quality Images Enhance Your SEO.

With the growing popularity of using search engines, like Google, to find images online has meant it’s been a necessity to have the addition of images on a website.

By adding relevant and high quality images to your website will increase your connection with organic ranking for your website and will increase your online visibility.

Now that you know all this you must want to add high quality images to your website, right? Well there are some factors you need to consider when doing so, and these are;

  • Images should link to the content on your site.
  • Write and include alt text descriptions and image title tags.
  • Including some images are always better than no images at all.

High Quality Images Helps Make Texts Clearer.

There are times users will be reading content on a website but they are clueless to what the content is about, and as you can imagine this is frustrating and time consuming.

High quality images help eliminate that confusion and make what the user is reading easier to understand.

High Quality Images Help Sell Your Product.

High quality images tell a story of your services and help create trust between your business and your clients. Which help you with working towards your end goal of converting a potential lead into a paying customer.

The better quality the image is the more likely customers will highly rate your products/services, which will have a big impact on their influence to buy. So, the higher the quality the better chance to convert.

Not only this but, higher quality images are best suited for several reasons, which are as followed;

  • They fit into modern web design.
  • They boost the promotion of your brand.
  • They bring continuity to your social media platforms.

High Quality Images Result in More Social Media Visibility.

When you want your business to be seen, social media is a great way to help boost that visibility. So, be sure to have a few social media platforms that you can promote your business’s website, services, products, etc.

Furthermore, high quality images have the most potential for being shared, liked and commented on by visitors. Therefore, be sure that what you are uploading is of the highest quality as that will help boost your business further on social media platforms.

Some social media platforms you can consider are;

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram

High Quality Images Help to Convert Leads.

So, as we know sites containing high quality images in addition to their relevant and unique content will get more views than those that are just text based.

Basically, high quality photography supplies you with more visits by increasing the quality of your user engagement.

Therefore because of this, users are more likely to spend longer on your website meaning you have a longer period to sell your products/services through both content and images.

Images help you to tell a story of your business and the services you offer, by providing easy to scan information. By utilising this form of visual communication, you will build credibility and recognition for your brand.

High quality images will help convert your leads by;

  • Increasing user engagement
  • Decreasing bounce rate
  • Forming a link between your customers and your company
  • Earning more views to your site

What You Should do Next if You Need High Quality Images for Your Website.

So, if you haven’t got high quality images for your site already you’re probably thinking what do you do now?

Well, you go out and either find some good high resolution images on free stock websites like 123RF, Pexels, etc. although stock images are not always best, this is because users like to see real life images of what your business does.

Or, you could hire a photographer to take some professional high quality images of your business, products or services to put up on your website to make the content clearer and please users.

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