Twitter isn’t just a social website. For business, it can be a key tool for communicating with customers and clients. There are numerous ways you can use your Twitter profile to boost your business and make sure that it soars on the market. Here are some of our top tips for making sure you’re using Twitter to the full potential in your business.
Use It For News
One of the best ways to use your Twitter profile is to set it up as a source of news within your industry. By doing this, you can make sure that your profile is a trusted resource. This will encourage new customers to use your business to check your profile. It’s important that you do update your profile as often as possible to keep it fresh with relevant information. As well as this, you may want to retweet bigger players in the industry, particularly if they have breaking news. By doing this, you will gain the attention of their followers. Then, people who are interested in products or services that you are offering will notice your business.
You need to make sure you are using hashtags in your tweet. Statistically, any content is more likely to be shared if you use hashtags. Therefore, if you want to build your profile, you need to be using these for a lot of your tweets. It doesn’t matter what the tweet is. Using a hashtag will encourage people to share. Although, if you’re creating your own hashtags, try to make it something interesting and unique. This will give a big boost to your promotional campaign.
One of the best things about Twitter is that you can use it for sharing content. Add a link on your Twitter feed to a recent piece of content uploaded to your business site or blog. You can then encourage your followers to share or retweet this piece of content. This may result in the content going viral, getting your business a lot more interest from customers and clients.
Remember, when you are tweeting, you should always try to link it back to your site or part of your social media. You can expand the reach of your online campaign, making sure that it is interconnected. This should work both ways. Your Twitter feed should be viewable and accessible on your business site with a widget.
Finally, you need to make sure that you are using videos and images on your Twitter feed. These are far more likely to be shared than pieces of text or tweets. If you have videos and pictures that connect to your audience, they will be retweeted. Again, this will expand the reach of that profile. Make sure you use content like this to interact with your customers. You can use the media to propose questions or scenarios that encourage them to respond. By doing this, you can make your Twitter feed a place where you can grow relationships with clients and customers.